Previous to dealing with CarSpots.ca, I found myself having to do all creative work myself, only to be copied by my competitors soon after. It was a time consuming and frustrating task. Since signing up with CarSpots.ca, I have a wealth of voices, themes, sound effects and music I did not have access to before. The creativity and imagination of their staff has definitely set us apart from our competitors with fresh new ads that stand out. As long as CarSpots.ca is in business, they have my business.
Jason DeBlois
General Manager
Grande Prairie Auto Group
CarSpots.ca provides high-end radio advertisingtargeted specifically to the automotive industry.
Simply put…our commercials kick ass! By partnering with us, you’re backed by a multi award-winning creative team, fully-licensed professional music and high definition sound effect libraries, out of this world production and our 5-Star Automotive Line Up... This means your message stands out.
Our commercial campaigns are written, voiced, produced and delivered to you as a complete package in .mp3 format via e-mail or a totally secure FTP download.
When we approach a commercial campaign we keep your desires strongly in mind. Nobody knows your business better than you! So we work with you to create a sound that represents your business. We bring new and interesting ideas to the table to help deliver your message and help it “cut through the clutter.” By using our creative writing and marketing knowledge, we create a "wall of sound" that stands out on the radio and drives your message home.
CarSpots.ca can create custom commercials for any brand or event. We also have a large bank of tried and tested commercial concepts that can be edited with your dealership information or used as a jumping off point for custom spots.
Click to listen to some of our favorite commercials. These spots can be produced with your specific dealership information or used as a jumping off point for other spots.
TITLE: Drop EVERYTHING CATEGORY: Event Advertising POSTED: July 20, 2011 CONCEPT: Go Auto's Norden Autohaus needed a quick spot for a two day only event. We whipped up a dash of humor added in the details and voila! Carspot!
TITLE: Lemon Aid Event CATEGORY: Event Advertising POSTED: July 20, 2011 CONCEPT: Medicine Hat Hyundai held a sales event to introduce their new Lemon Free Guarantee. It's a bit lower key than their usual spots but it still has that MHH flavour!
TITLE: Go Ford CATEGORY: Brand Advertising POSTED: July 13, 2011 CONCEPT: Go Auto's Edmonton Ford Locations joined forces to create Go Ford. With locations on the North and South sides of the city, customers have easy access to the largest combined inventory in the city!
TITLE: Captain Stamina, RAP Awards Honorable Mention CATEGORY: Brand Advertising POSTED: July 13, 2011 CONCEPT: We're pretty sure the name says it all... This was part of a campaign of spots that Jody "didn't want to sound like real estate commercials."
TITLE: Sitting Pretty, RAP Awards Honorable Mention CATEGORY: Brand Advertising POSTED: July 13, 2011 CONCEPT: The GP Auto Group's Used Superstore needed a sound to set them apart on the radio. And what better way to promote a no frills used vehicle liquidation lot than a no frills, no funny business, to the point voice.
TITLE: Feel Good, RAP Awards Honorable Mention CATEGORY: Brand Advertising POSTED: July 13, 2011 CONCEPT: Lethbridge Toyota wanted their radio to emulate the way they do business. They're goal is for customers to feel good about what they drive! Be it new or pre-owned. It's a simple, friendly, honest message.
TITLE: 3D Radio, RAP Awards Honorable Mention CATEGORY: Brand Advertising POSTED: July 13, 2011 CONCEPT: This spot was a blast to produce. It's a play on a 3D, 3 Day Sales Event. A radio ad... in 3D!!!
TITLE: Zach Stortini, RAP Awards Honorable Mention CATEGORY: Brand Advertising POSTED: July 13, 2011 CONCEPT: Edmonton Oiler Zach Stortini has an endorsement deal with Weber Mazda... we took it to it's limit with they're radio, and boy was it fun!
TITLE: Panties CATEGORY: Event Advertising POSTED: May 18, 2011 CONCEPT: Yes, this spot is called panties... Capital Ford was holding an undie-centric promotion and we had a lot of fun with the concept!
TITLE: Boxing Week Sale CATEGORY: Event Advertising POSTED: May 18, 2011 CONCEPT: Hard sell spot for the 2010 edition of the Grande Prairie Auto Group's annual Boxing Week Blowout.
TITLE: Statement CATEGORY: Hardsell Brand Ad POSTED: May 18, 2011 CONCEPT: A Brand Ad with balls. Pardon my French...
TITLE: Muy Caliente CATEGORY: Event Advertising POSTED: May 18, 2011 CONCEPT: An ever so spicy spot for Courtnay Kia's Inventory Reduction Sale.
TITLE: Early Birds, Worms... CATEGORY: Brand Advertising POSTED: May 18, 2011 CONCEPT: The GP Auto Group did an exciting promotion this year, and no, they didn't give away any cars... They gave out over $100,000 in prizes to happy Alberta drivers! This spot is a re-cap of the early bird draws and ran as part of the groups' branding campaign.
TITLE: Go Ford CATEGORY: Brand Ad POSTED: May 18, 2011 CONCEPT: Go Auto's Edmonton Ford Locations joined forces to create Go Ford. With locations on the North and South sides of the city, customers have easy access to the largest combined inventory in the city!
TITLE: Choices, Choices CATEGORY: Event Advertising POSTED: May 18, 2011 CONCEPT: A lighthearted, yet still aggressive spot.
TITLE: RVR Up Your Radio CATEGORY: Brand Ad POSTED: May 18, 2011 CONCEPT: Fun with co-op! A prime example of how co-op spots don't have to be so stuffy.
TITLE: UFE CATEGORY: Co-op Brand Advertising POSTED: May 18, 2011 CONCEPT: This was a fun spot that plays on the UFC. Instead of a couple of dudes beating the snot out of each other, "High Gas Prices" took on the 2011 Hyundai Line Up. A fun way to work in co-op requirements and add a little flavor to your radio presence.
TITLE:SoulMates CATEGORY: Event Advertising POSTED: May 18, 2011 CONCEPT: This is a totally non-aggressive approach to a sale spot. Southtown Kia was holding a special on Kia Soul, so treating the car as a potential partner on the road of life, we came up with this refreshing spot.
TITLE: Smart Spin CATEGORY: Event Advertising POSTED: May 18, 2011 CONCEPT: A hard sell event spot that tells it like it is... no mercy!
TITLE: Bring It CATEGORY: Hardsell Brand Advertising POSTED: May 18, 2011 CONCEPT: GP Chrysler takes on the competition head on. Uber aggressive, uber awesome.
TITLE: Popping Up CATEGORY: Brand Advertising POSTED: May 18, 2011 CONCEPT: This is a sale spot with a very spring has sprungy vibe.
TITLE: You Pay What We Pay CATEGORY: Event Advertising POSTED: May 18, 2011 CONCEPT: Classic attack on the Employee Pricing type sales event.
TITLE: We're #1 CATEGORY: Brand Advertising POSTED: May 18, 2011 CONCEPT: Another co-op spot for Medicine Hat Hyundai. Tim lets us have free reign and this was a continuation of the Hyundai like Monday theme. The dealership is still new in town, and they're #1 in import sales in just a year! Must be the radio spots... ;)
TITLE: Ho Ho No You Don't! CATEGORY: Brand Advertising POSTED: Dec 15, 2010 CONCEPT: What do the holidays have to do with selling cars? Four words. Not a freakin' thing. It pretty much sums up this youthful, aggressive, not-so-holiday spot for Weber Mazda.
TITLE: New Home for Used CATEGORY: Brand Advertising POSTED: Dec 15, 2010 CONCEPT: Over the past year Medicine Hat Hyundai has been making a dent in their marketplace. Now, as part of Go Auto they want to take a chunk out of the used market as well. We introduced them Medicine Hat's New Home for Used!
TITLE: House of Ford CATEGORY: Brand Advertising POSTED: Dec 15, 2010 CONCEPT: Brown Brothers Ford Lincoln came to us with a common predicament. They needed to capatalize on available co-op dollars while still creating a recognizeable on air "brand" sound for their business. We came up with a three spot campaign, easily customized to include co-op promotions as well as giving them a consistent recognizeable audio signature on air!
TITLE: Feel Good CATEGORY: Brand Advertising POSTED: Sep 16, 2010 CONCEPT: Lethbridge Toyota want's their customers to "feel good about what they drive," that's their motto and we needed to translate that into a radio branding campaign. This spot focuses on purchasing pre-owned vehicles. It's a straightforward, simple approach to sharing with listeners who Lethbridge Toyota is.
TITLE: GP Auto Group Annual Airport Sale CATEGORY: Event Advertising POSTED: Sep 16, 2010 CONCEPT: Booya! David, the voice of God, strikes again - this is an all-out hardsell for their annual Offsite Airport Sale.
TITLE: BOGO CATEGORY: Event Advertising POSTED: Dec 15, 2010 CONCEPT: You see Buy one Get one sales at the mall all the time... at the dealership? Not so much! Grande Prairie Hyundai held a sales even where you bought one Hyundai, and got another Hyundai FREE!
TITLE: Zero Zone CATEGORY: Event Advertising POSTED: Sep 16, 2010 CONCEPT: 0% financing, 0 down, 0 payments for 6 months... This is a creative spin on a 0% Event.
TITLE: Tim Says CATEGORY: Event Advertising POSTED: Sep 16, 2010 CONCEPT: Medicine Hat Hyundai held a "Tim Says" Sale. We put a somewhat sacreligous spin on what "Tim" Says and had a lot of fun with this spot.
TITLE: Tonka vs. Titan CATEGORY: Brand Advertising POSTED: Sep 16, 2010 CONCEPT: Grande Prairie Nissan had a special incentive for truck buyers in the peace. This is an aggressive - to the point - no bs spot that tells it like it is.
TITLE: Bare Knuckle Bulk Pricing Event CATEGORY: Event Advertising POSTED: June 24, 2010 CONCEPT: Sock it to 'em hardsell.
TITLE: Luxury Brand Sale CATEGORY: Event Advertising POSTED: April 22, 2010 CONCEPT: Go Auto was holding a Luxury Sales Event, and it called for a big radio presence without that hardsell approach. It's a classier approach to event ads.
TITLE: Wild Mile Sale CATEGORY: Event Advertising POSTED: April 22, 2010 CONCEPT: Another example of the CarSpot.ca "wall of sound."
TITLE: 3D Sale CATEGORY: Event Advertising POSTED: April 22, 2010 CONCEPT: This spot was a blast to produce. It's a play on a 3D, 3 Day Sales Event. A radio ad... in 3D!!!
TITLE: Two Day Blowout CATEGORY: Event Advertising POSTED: April 22, 2010 CONCEPT: Hard hitting and aggressive, this spot tells it like it is...
TITLE: Race to the Finish CATEGORY: Brand Ad POSTED: April 5, 2010 CONCEPT: This is a fun spot capatalizing on reality show hype... Production and voiceover was provided by CarSpots.ca, client supplied script.
TITLE: No Gimmicks CATEGORY: Event Advertising POSTED: March 10, 2010 CONCEPT: This is an event ad produced for Kamloops Honda paying homage to smart shoppers. Leave out the bull, and tell it like it is.
TITLE: Nothing Fancy CATEGORY: Brand Ad CONCEPT: This is the first in a series of brand ads for The Grande Prairie Used Superstore, focusing on what their not in order to highlight what they are. It's a bare bones, tell it like it is approach. We found a gem of a voice in Bob who sounds a lot like Sam Elliot.
TITLE: Tiny Sleigh - Remix CATEGORY: Event Advertising CONCEPT: This spot is a great example of how we can re-work CarSpots to fit any promotion... you like a certain sound, need inspiration for a sale... We've got a stock pile of effective spots that can be tweaked to fit your needs. Tiny Sleigh was originally a :30, but we turned it into a :60 for Medicine Hat Hyundai as it was the perfect fit to promote their Stuff a Santa Fe Holiday Promotion.
TITLE: Blowout CATEGORY: Hard Sell/Event Advertising CONCEPT: This spot was created for David Dedman Pontiac Buick. This was their final sale... ever. As of the New Year they flipped to Yorkton Hyundai.
TITLE: Grand opening CATEGORY: Hard Sell CONCEPT: This spot was created for the all new Yorkton Hyundai. They wanted a big sound to take over the Yorkton airwaves and announce their arrival in a big way.
TITLE: Go Auto - Website CATEGORY: Brand Ad CONCEPT: Go Auto has taken a very frank, friendly and "fetching" approach to their brand advertising, positioning themselves as "the car buyer's best friend." This is an example of one of their brand ads.
TITLE: The Dream CATEGORY: Brand Ad CONCEPT: This spot is a brand ad created for Manhattan Motor Cars. Lots of sound imagery! Not your typical CarSpot...
TITLE: Damn, I'm Good! CATEGORY: Comedy/Hard Sell CONCEPT: This spot is a fun approach to a hard sell event ad. It combines a bit of comedy with a bit of hard sell to lighten up what can sometime be an overwhelming 60-seconds.
TITLE: Province Wide Elimination Event CATEGORY: Event Advertising CONCEPT: This spot addresses the automotive economic climate and the benefits to consumers during the Grande Prairie Auto Group's Province Wide Elimination Event.
TITLE: Not Professionals CATEGORY: Comedy CONCEPT: This ad was a blast to produce! Instead of using a professional voice to sound like the un-professional announcer, we brought one of our close, personal friends into the studio to use and abuse him. (Hey, he "works" for beer - we couldn't go wrong!) Once Brent stopped pronouncing "Mitsubishi" "Mitsubooshi" we got some real gold.
TITLE: Bueller CATEGORY: Comedy CONCEPT: This spot is a fun ad that talks about the exciting fleet sale at Grande Prairie Nissan with an announcer who musters all the excitement he can - which doesn't say much.
TITLE: Brand Ad for Mega Automobile CATEGORY: Hard Sell CONCEPT: Just like it sounds... it's a brand ad for Mega Automobile in Gatineau, QC.
TITLE: SlashDOWN Event CATEGORY: Hard Sell CONCEPT: This is a sale spot with a different production approach for a very different type of car sale. It's very grainy and unique to listen to.
TITLE: Show me a Sign CONCEPT: A light spot featuring - believe it or not - only 3 voice talents to re-create a southern church vibe...
TITLE: Big Voice Guy CATEGORY: Comedy CONCEPT: A tongue in cheek spot that pokes fun at the cliche big voice hard sell.
TITLE: Trucks Gone WILD! CATEGORY: Straight Sell CONCEPT: This is a hard sell spot promoting a Cars/Trucks Gone Wild Sales Event. It's a play on the "Girls Gone Wild" videos.
TITLE: Halloween Costume CATEGORY: Comedy CONCEPT: This was a theme ad promoting dealership incentives for the month of October.
